Let's get acquainted! My name is Hausbrandt coffee and I was born in 1892 in Italy, in the Austrian sea captain Hermann Hausbrandt’ s family. Since my birth, I have visited more than 90 countries around the world and I was welcomed everywhere: in fashionable restaurants, galleries, balls and operas, in five-star hotels, as well as cafeterias and pastry shops on different continents of the globe. For example, you can ask about me in the following places:
at The Uffizi Gallery in Florence in the pastry shop "Iginio Massari" in Milan at the Teatro La Fenice in Venice at Singer Cafe in St. Petersburg at Cafe Mozart in Vienna at Bar Comercial in MunichI travel a lot and meet interesting people in different parts of the planet Earth. I have recently arrived in Latvia and am looking for new friends who I could share my knowledge with. I will be happy to offer my help with coffee solutions for cafes and restaurants, offices, as well as hotels and guest houses in the best Italian traditions:
coffee machine: professional or automatic
coffee machine professional technical maintenance
a large selection of coffee from Hausbrandt Trieste 1892 S.p.A .: coffee beans, ground coffee in metal cans, compatible with the Nespresso Hausbrandt capsule system (Nespresso compatible)
related products with Hausbrandt symbols: cups, glasses, sugar, disposable dishes, clothes for baristas or waiters, napkins and others.
experience and traditions
consistent quality and taste
sophisticated and delicate design
I will be glad to meet you in our tasting room at: 22 Piedrujas Str., Riga, LV-1082, Latvia and treat with aromatic espresso (latte, cappuccino, black coffee) and discuss partnership opportunities.
Let's get to know each other. Yours sincerely, Hausbrandt coffee.
According to some accounts, coffee had already reached Venice by 1570, but was used only by physicians and chemists for medicinal purposes. According to some historians, the first café opened in Venice around the year 1645 – coffee was no longer viewed solely as a medicine, but rather was savoured as an enjoyable beverage.
In 1644 the botanist Jean de la Roque was one of the first to bring a few coffee beans to Marseille. He used these beans to prepare a beverage that he offered to friends. Coffee was first introduced to the Court of Louis XIV by Soliman Aga Mustafa Raca, Ambassador of the Ottoman Empire, in 1669. In France, coffee was sold to the public for the first time at the Saint-Germain trade fair in 1672.
1700 - 1800: Carlo Goldoni and "The Coffee Shop". Coffee quickly spread throughout society, becoming a cult beverage. With equal speed, cafés evolved into true artistic and cultural reference points. Carlo Goldoni himself dedicated one of his most celebrated plays, "Il ricco insidiato" (The Sought After Rich Man), to Anton Maria Zanetti, a Venetian nobleman who symbolized the cultural movement revolving around the area's cafes. Carlo Goldoni also dedicated the likeable character of the protagonist in his play "La Bottega del Caffè" (The Coffee Shop) to Anton Maria Zanetti.
The young Maria Theresa of Austria, a Habsburg, succeeded to the throne following the death of Charles VI. Her attentive economic policies enabled Trieste to become one of Europe's principal ports. Under the protection of the Duke of Austria, Trieste retained a certain degree of autonomy from the fourteenth century until Charles VI of Austria made the city a free port in 1719, transforming it into one of the main Mediterranean seaports for the Austrian Empire. From the very beginning, coffee importing was one of the main activities of the Port of Trieste, and already by 1748 the city's first coffeehouse had opened.
From June 1764 to May 1765, a weekly literary and philosophical magazine entitled “Il Caffè” (The Café), which was founded by Cesare Beccaria and the brothers Pietro and Alessandro Verri, was published in Northern Italy. Although the magazine discussed philosophy, literature and law, in the first issue Pietro Verri made an impassioned argument in favour of coffee, a beverage “that brightens the spirit and comforts the soul”.
Thanks to vibrant and emotional advertising posters, Caffè Hausbrandt covered all the different moments for drinking this dark beverage, from the city waking up, portrayed by a sensual woman savouring a cup of coffee as she observes the city's hectic awakening from her window, to a romantic evening encounter between a Habsburg official and a beautiful lady. The Caffè Hausbrandt advertising campaigns used all the classic communication media, from newspapers to posters, from colour slides in cinemas to sponsoring sports teams, as well as promotional gadgets at points of sale. However, throughout all of these campaigns, the company maintained the simple and elegant style that has always distinguished Hausbrandt Trieste 1892 S.p.A.
Trieste came under Habsburg rule once again and, due in part to the opening of the Vienna-Trieste railway line, the city was elevated to the rank of capital of the Austrian Littoral, quickly becoming the Austro-Hungarian Empire's third city. Coffee importation and trade continued to be one of Trieste's primary activities, and such was its importance that the "Associazione degli Interessi nel Commercio del Caffè" (Coffee Traders Association), an organization that still exists today, was founded on 17 September, 1891.
The brand “Specialità Caffè Hausbrandt” was founded in 1892. Hausbrandt became the first company to offer products that were processed and packaged in sealed metal containers at the production plant.
Since the beginning, advertising has been one of the crucial aspects of Hausbrandt Trieste 1892 S.p.A. The first slogan demonstrates the company’s insight in highlighting the coffee’s high quality. This marked the beginning of “Specialità Caffè Hausbrandt”: a simple, direct motto, but one which very quickly became synonymous with the company itself, almost supplanting its real name. The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era and that soon made the name Hausbrandt synonymous with coffee. After associating its product with the countless moments of the day, Caffè Hausbrandt explored new ideas, venturing into true marketing experiments.
A prime example is the poster “Tre parole: Specialità Caffè Hausbrandt” (Three Words: Specialità Caffè Hausbrandt), featuring a small man wearing a turban and graphics that are completely different from those of “i momenti del caffè” (moments for coffee). This and other experimental campaigns, like the photographic image that contained the history of coffee, had brief life spans, but the success they had during the periods in which they were used was anything but trivial.
November 1900. The patented Grevenbroich system was presented in a business letter. This system featured an electric motor that enabled perfect roasting and a cooling system that preserved the aroma of fresh roasted coffee.
Hausbrandt, the first Italian coffee roasting company, launched an innovative advertising programme at the height of the Belle Époque that made use of the period’s primary means of communication. The romantic subjects chosen for the first campaign were “the little old people”, characters that are still among the most recognizable symbols of the company today. The next campaign paired coffee with images from daily life, thereby representing the consumption of coffee as part of a hypothetical daily schedule. The crowning achievement of this advertising campaign was the image known as “the little old people", which had graphics that revealed the painstaking care that went into perfectly communicating their advertising message. The colours were carefully selected to match the innate charm of the two characters masterfully placed in a characteristic setting. The result was perhaps the most eloquent expression of the true enjoyment of drinking a good coffee. “The little old people” thus established a new advertising philosophy for Hausbrandt that featured the artwork of the great Dudovich and focused on “i momenti del caffè”, interpreted in their everyday nature. The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era.
At the forefront of image and product innovation, Hausbrandt was the first to create a line of cups that had a unique design and displayed the company’s logo. The slogan was the same one that appeared in their advertisements and on their products for more than half a century: "Specialità Caffè Hausbrandt". In keeping with this company tradition, Hausbrandt Trieste 1892 S.p.A. currently offers a line of cups with a design inspired by the 1935 progenitor to complement the prestigious 100% Arabica Gourmet blend.
Despite the tragedies of World War II, the company survived and maintained its identity as the largest coffee roasting company in Italy, retaining its historic premises throughout the country.
The Italian coffee industry experienced renewed growth immediately after World War II, due primarily to the efforts of Virginio Zanetti, who pioneered and financed new business activities. During the post-war boom, Virginio Zanetti personally promoted the creation of important coffee roasting plants in various cities, the majority of which are still operating today. Zanetti soon became Italy's largest green coffee importer. With clients that included the majority of the companies in the Italian coffee industry, Zanetti was able to guarantee a continual turnover of approximately 100,000 sacks of raw material by means of a vast logistics system and constant product availability in their warehouses at the Port of Trieste.
Over the course of the company's history, the logo has clearly changed several times due to taste and market demand. During this natural and necessary evolution, there is something that has never changed and that has stayed with the Hausbrandt Caffè brand until the present day. The initial slogan, comprised of those three simple words, has been used during all the different periods, carrying with it the powerful value of tradition, which is now even stronger after a century of history. It was in the 1960s, however, that the original and exclusive "Moka", the first animated Hausbrandt logo, was created through Luciano Biban's creative inspiration. Though born in Venice, Biban was an adopted Friulian whose amazing ability to combine advertising and art made him an outstanding representative of Friulian graphics.
Martino Zanetti laid the foundation for what would become one of the most symbolic companies in the coffee world. After serving his country as an officer in the Alpini (mountain troops), Martino Zanetti decided to start his own business rather than joining his father's company. This independent business initiative aimed to increase the value of gourmet coffee selections by placing a greater emphasis on aesthetics and taste than on mere market share. As the realm of elite consumers who sought sophisticated, high-quality products had never before been explored, the company's interest in capturing this market signalled a sort of break from the past. The young entrepreneur Martino Zanetti was able to rent a small, but well-equipped, roasting business in the March of Treviso.
At the end of the 1980s, with the entrepreneurial revolution inspired by the company's new president, Martino Zanetti, "Moka" was dramatically restyled with simpler, more elegant lines. In vibrant red and gold, “Moka” became more animated, sporting a new look that was more communicative as well as more current and modern, but still continued to smile while sipping his coffee.
Following a series of acquisitions that brought a decade-long development plan to a close, the historic brand "Caffè Hausbrandt" was incorporated into the company's holdings, adding value to this group of businesses as a quality company with both a Central European and transnational nature. Under Martino Zanetti's diligent management, the product research and analysis laboratories, as well as the consolidated roasting plant at Nervesa della Battaglia, were updated with the most recent technology, thereby allowing the entire coffee processing process to be monitored with the utmost care and professionalism. Martino Zanetti relied on the close connection between tradition and modernity – values that have always distinguished the history of the "Caffè Hausbrandt" brand. Respecting the spirit in which the company was established, its founding year is highlighted in the current company name: Hausbrandt Trieste 1892 S.p.A.
In 1993, the Accademia Maestri Pasticceri Italiani (The Italian Academy of Master Pastry Makers) was created thanks to the creative figure of Iginio Massari. The academy's training centre, Castalimenti, has contributed to the professional growth of operators in the principal food sectors since 1997. From that moment, a partnership developed between Castalimenti and Hausbrandt that today remains as strong as ever.
A collaboration arose between Centro Studi Ricerche Ligabue (Ligabue Research Centre) and Martino Zanetti, with Hausbrandt Trieste 1892 S.p.A. This collaboration resulted in the discovery of the Sipan pyramids in Peru and the excavation of an impressive Moche architectural complex, known as Pampa Grande, located approximately 30 km from Sipan. This majestic pyramid with overlapping bodies and monumental entrance ramps, the largest sides of which measure more than 230 metres and have an approximate height of 35 metres, revealed aspects of the religious and political life of the Moche.
Over the course of the company's history, it has won various awards for the quality of its efforts. Among the most recent of these is the Gold Award – Certificate of Excellence from the prestigious Brand Design Association in New York for the restyling of the Hausbrandt logo (the historical "Moka") and a Gold Medal awarded by the l'Accademia Maestri Pasticceri Italiani "for the best Italian cup of espresso coffee" at the XI Symposium.
Hausbrandt Trieste 1892 S.p.A. became a protagonist in the most important events organized by the Peggy Guggenheim Collection in Venice through a partnership with one of the most prestigious global networks for promoting modern and contemporary art. The company thus began an active collaboration with the Gruppo Intrapresae Collezione Guggenheim, realizing the press campaign "Le ore del caffè - Guggenheim Museum New York" in 2005.
Hausbrandt Trieste 1892 S.p.A. and Martino Zanetti increasingly embody the quality and excellence of "Made in Italy" products. For the centennial celebration of the founding of the Associazione Industriali di Trieste (Industrial Association of Trieste), held in Verdi Theatre, Hausbrandt Trieste 1892 S.p.A., along with Assicurazioni Generali, received a gold medal to commemorate the two companies that founded the association a century before.
The company has headquarters in Nervesa della Battaglia and direct distribution companies in Slovenia and Austria, as well as a series of authorized partners operating in various countries. With its vast distribution network, Hausbrandt Trieste 1892 S.p.A. can ensure worldwide distribution of its coffee. This pursuit of excellence, the result of a continued commitment to high quality, has led Hausbrandt Trieste 1892 S.p.A. to hold an important position in the world of coffee, both in Italy and internationally. The commercial success of Caffè Hausbrandt is readily apparent – the brand is available in more than 90 countries around the world.
The new Hausbrandt logistics hub in Nervesa della Battaglia is going to host all the warehouse areas for coffee, beer and wine in a comprehensive premise. Over 3,000 m2 esclusively dedicated to Hausbrandt coffee warehouses, over 1,200 for Theresianer beer, and over 500 for Col Sandago wines.